Profile: William Buchanan


William loves Suffolk and the fantastic array of great quality food producers within the county. He is very passionate about the food industry and is driven by producing duck products that millions of people enjoy each year. 

He is Managing Director of Commercial for Gressingham Foods. The Buchanan’s are a farming family who moved from Northern Ireland to Suffolk nearly 50 years ago. William returned to Suffolk after completing an Agricultural Degree at Reading University and a year’s placement at Sainsburys. William founded Gressingham Foods with his father, Maurice and brother, Geoff in 1990. 

William is married to Rebecca and has 3 children. He enjoys cycling and going out on the river at Aldeburgh. 

“The Food and Drink Fund is a unique opportunity to support local communities and is a very targeted approach to connect directly with the people that need the fund’s help and money. Suffolk is a very special place to me and my family”



Gressingham foods is a family run Red Tractor assured business in East Anglia. The Gressingham duck is a unique breed that first came about when the small but flavourful wild Mallard was crossed with the larger Pekin duck giving a meaty, succulent duck with more breast meat, less fat and a rich gamey flavour. We breed, hatch, rear and then prepare the Gressingham Duck® by hand from farms here in the neighbouring counties of Suffolk and Norfolk. 

The welfare of our ducks, geese and turkeys is an absolute priority. Our duck and turkey farming and production is accredited to the Red Tractor scheme which means standards developed by experts on safety, hygiene, animal welfare and the environment have been met and that our products are fully traceable.

Our ducks are reared free-to-roam in light airy barns with access to water for bathing as well as natural light, fresh air, fresh bedding of straw every day and continuous feed and fresh water throughout the day. 

We believe this is best for the health and welfare of our ducklings and far better than leaving them exposed to harsh variable weather conditions and higher mortality rates, especially in Autumn and Winter (remember, ducklings are different to chicken and turkey in that when they hatch they do not have any feathers, just “duck down”, which keeps them warm but does not protect them from wind and rain). 

Alexander Baxter